Google Frequently Asked Examined: What is a Digital CMO?

What's the difference between hiring a CMO and a VP of Advertising for a startup?CMO (Chief Marketing Officer) and VP (Vice Head Of State) of Advertising and marketing titles are occasionally made use of reciprocally. Still, they can represent different duties and duties, particularly within a startup context.Distinctions in Duties:.CMO (Chief Mark

read more



B2B Marketing: A Guide for Tech Startups

The power of critical advertising in tech startups can not be overemphasized. Take, for example, the amazing journey of Slack, a prominent workplace interaction unicorn that improved its marketing narrative to get into the venture software market.During its early days, Slack dealt with substantial obstacles in developing its foothold in the afforda

read more

B2B Marketing - Virtual CMO Mark Donnigan

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ

read more